Monday, December 31, 2018

1300 Degrees of Possibilities

Full year number two of the return to running and I'm proud to say I've at least been consistent.

The year started with the -4 degree Brokeman's Winter Warm Up Half Marathon, a 10k along a 1 mile course, throttling the 24 minute barrier at a St. Patrick's Day four miler, then a move from Marion to Delaware with L. I took part in the second Buck Fifty 150 Mile Relay and got Runner's World to write an article on it, followed by a PR at the OhioHealth Capital City Half Marathon.

The summer had the New Moon Half Marathon (the route of which circles our new place) where I ran over a stray toddler, the Columbus 10k & Scrabble Cat arrived and left, nearly breaking the five minute mark at the CRC Mile Dash, being attacked by Captain America at a Fourth of July 5K, melting in the sun at a half marathon in suburban Columbus, a chilly trip - as well as a camping trip - to Lake Erie and falling short of the 30 minute barrier at the Blazin' Five Miler.


**We back EVERY pair with 
FREE Replacements if Lost or Broken**

**Each order also secures 11 meals 
to fight hunger through 
Get a discount on your next pair of @shadyrays, Next Generation Shades, by using my promo code: "Simpson"  https://shadyrays.com/  Check them out, I have the X Series - Infrared Ice Polarized


   

                                    Live Hard. We Got You.

The fall saw us deal with a raw sewage back up in our basement and a local 5k that organizers turned into a 2 1/4 mile race AFTER the event started, a hilly and wet half marathon in Amish Country in which L made her running debut, the development of Plantar Fasciitis in my right foot (which continues to linger), a visit to see my brother in Austin, Texas during SXSW and an 11 minute improvement at the Nationwide Children's Columbus Half Marathon.

We ended the year with a second family Thanksgiving Day 5k and Traffic Panther Gary's charity 5k. For 2018, I completed 261 activities for 1,301 miles - topping the 1,262 miles in 2017. Having only started in August, L is now a consistently putting in 10 to 12 miles a week and has four 5Ks under her belt. She hopes to push her race threshold to a 10k when May rolls around in our new hometown.

I'm still just as defiant as I have ever been regarding the marathon. It isn't something I want to run, there is no desire for it. My desire lies in pushing the limits of the distances I have become familiar with. Those include races I have become accustomed to and those in new areas on courses never seen by my four eyes. Having recently turned 43, its fun seeing how close I can get to my one time 23 year old self. Also, it is pretty cool to be selecting races with someone and turning them into mini-weekend getaways. It can't ALWAYS be about the running.

My goals for 2019 are to continue to be relatively injury free and to beat (more often) those faces I tend to see on a regular basis. Most of those faces are the folks with Columbus Running Company, Fleet Feet Racingas well as those I follow on Strava & Garmin Connect. First up for 2019 will be the Fantastic Frigid 5K Series on January 12th & 26th just minutes from our house. These are trail races on the property of the Stratford Ecological Center and the events come with these suggestions:

- The Education Building will open to race participants at 9:00 am, please arrive no later than 9:40 am to ensure that the day runs smoothly and on-time.

- For your sanity, DRESS WARM!

- We are not responsible for snow and/or ice on the course.

- This event does not allow participation with dogs, all participants must run and/or walk (ie, no bicycles, hoverboards, horses, zebras, or anything else)


***- Don't touch the fences. Seriously.*** (Um....I don't even want to ask about this)

So here we are in the midst of a New Year's Eve downpour, and 2019 looks to be brighter & more interesting than 2018 despite the overcast. So sit back, grab a beer (or two) and run on!

L and I at Cosmic Coffee & Beer Garden in Austin


She walked in my life and turned it upside down
I hollered Hey! Hey! Hey!
I was serious about her but she made me a clown
I hollered Hey! Hey! Hey!
I was feeling lost I didn't know how I could be found
I hollered Hey! Hey! Hey!
O! She set me straight
My feet on the ground
I hollered Hey! Hey! Hey!

(pre- chorus)
I was skippin like a record
My song on repeat until she flipped the 45
And knocked me off my feet

(chorus)
Yea! Like a shock, shock to the system
Kicked to the rhythm
She dun' stopped the beat of my, beat of my heart
She's got what I'm missin'
Her heart always kissin'
She turned me on and there's no turning me off
They said they couldn't tell if I was dead or alive
I hollered Hey! Hey! Hey!
O! She pulled me out the water and she let me survive
I hollered Hey! Hey! Hey!




Thursday, December 6, 2018

The Craft Beverage World, Sailing Similar Seas

Get established, improve your establishment, continue establishing...this is the business of craft beverage distribution. The first Craft Beverage Distribution Conference & Trade Show held at the Omni Louisville Hotel in Louisville, Kentucky offered a glimpse of what the industry is facing and how to handle what the future may behold.

Old hat for some, BSG CraftBrewing's Les Ferguson says, "It's a way to connect with our accounts, putting faces with names. And, of course, maybe generate some new clients." For more established businesses in the craft beverage arena similar to the ingredient supplier, it is the official meshing of voices to invoices. Then there are those who are relatively new and looking to get more established or broaden their reach.

PakTech can holders
In Ohio recently there has been talk of creating partnerships to get craft beer consumers to return the plastic PakTech can holders to brewers for reuse in an effort to cut costs and avoid having them go straight to a landfill. Despite being 100% recyclable, they can't be placed in general co-mingled curbside recycling. Separating them is the key, but few places take the time to do such things. PakTech has even requested them back in order to use them again and lessen the negative impact on the environment.

The Roberts PolyPro
can holder
In an effort to add more life to this packaging conundrum, Roberts PolyPro of Charlotte, North Carolina has developed a similar product which is lighter on the craft brewer's wallet, "They are easier to remove and can be reused more often," says Director of Sales Chris Turner. Readily available are a manual applicator (sells for $500) as well as semi-automatic and automatic machines. Turner says they are working on developing models which allow for a beverage company to insert their logo/name label to further a brewer's marketing efforts.

Looking to push their current reach are companies like North Canton, Ohio based GBS Corp. A label & promotion products producer, Zach Schlimm says the challenge is, "...to keep up with the trends as things move more toward an environmentally friendly product." Motioning towards a corner of the trade show floor, the company's Craft Beer Segment Co-Director continues, "...they are offering plastic growlers now and paper straws being introduced. We can do those things and get clients what they want, we just have to be open to what trends companies are moving towards." Standing among a variety of products for clients like Paradigm Shift Craft Brewery of Massillon, Ohio and the recently opened Lock 15 Brewing in Akron, the company would like to develop business beyond Ohio's borders while still focusing on the small, centralized craft breweries.

With over 80 exhibitors, the craft beverage industry was well represented by producers, makers and retailers of flavorings, hose & accessories, keg racks, welding & gas, container systems, chemical & supply, cooperage, canning, packaging and bottling. And not to mention insurance and law firms to handle the paper work and legal side of the business.

Seated at a table with the Founders of Scratch Distillery of Edmonds, Washington, Bryan & Kimberly Karrick, and listening to a panel discussion on sales, marketing & PR for distribution showed how connected the industry is, yet different depending on location, business size and local legislation. Similar panel talks on how to handle changes in distributor partnerships and Do the 4 Ps still matter? (product, price, promotion and place) indicated the ripple effects small blips in the process can have both a positive and negative impact.

Three days of exhibitors pushing products, systems and innovations and a conference connecting breweries, distilleries and wineries with the purpose of crafting a whole new craft beverage industry. There's never been a better time to drink it all in - it seems as though the future will continue to pour.








Monday, December 3, 2018

Nobody Wants To Play With a Charlie in the Box!


"...or a water pistol that shoots jelly!"

I like board games, though I haven't played all that many in recent years. As a kid we played a variety of them on regular basis and as we grew older they sat and collected dust before finding a new home or met their demise.

In recent years board game popularity has come back to life, though L's family will tell you their popularity never waned. They are a family of gaming masters (board games, card games, etc.) and every once in a long while, I can win one of them. Most of the time I'm just another victim simply taking part for fun. Many of their favorite games are quite entertaining, while others require more critical thinking than I would like to conduct.

Why all the thinking? They are a family of brainiacs and competitive brainiacs to boot. So you don't have to be super smart (though it helps), but you also have to be on your game because you will be cut down to size immediately. On the Saturday of the Ohio State-Michigan football game, L and I spent the day at her parent's to visit, watch some football and eventually play a game or two. Recently, her brother Chris has asked a few times to  play Diplomacy. The family has politely declined and selected another game each time. This instance the family followed up with his request and lassoed me in after watching the Buckeyes thoroughly make a mockery of what was supposed to be a "great" Michigan Defense.

Having never played Diplomacy, I was told it was similar to Risk and/or Axis & Allies - both of which I have played numerous times (including long games during holiday extended family gatherings with my brother, cousins and Uncle John years ago). Throwing caution into the wind, I thought, "Hey, I'm game!" Looking back on it, I should have held on to that caution or wished it had been blown back into my possession. This game is NOT like Risk or Axis & Allies, there is no winning or losing a battle by a chance roll of the dice, this game is the physical form of an election year television ad mixed with partisan politics and sprinkled with the at-home version of being forced to sit in on a congressional session.

This game is one of Chris' favorites and one most of L's family enjoys, so I'm not making fun of them or their preferences. Chris, his friend Billy, L's dad, L and I would play, but L's mom refrained and didn't look all that pleased when asked if she would join us. She instead left to watch something on TV in another room, I now know why. She knew better, leaving me all alone on the Island of Misfit Toys.

Shalom 5K - Proceeds benefit the
 Shalom UMC Pantry Mission
The definition of diplomacy is: the profession, activity, or skill of managing international relations, typically by a country's representatives abroad. This is exactly what the game is - discussion, back room dealings, I scratch your back if you scratch mine and deceit. Yes, this is the tabletop version of government. No action, just talk and dealings to suit your needs. I had flashbacks of having to cover politics as as reporter way back when, a large reason why I no longer have an interest in that profession.

It was a roller coaster of explanation, followed by details and explanation of those details which proceeded arguments and copious amounts of cursing causing folks to leave the room in frustration. There was strategy involved, but the strategy was overshadowed by non-stop discussion to work your way toward the ultimate goal of garnering the most supply centers on the map to be declared the victor. Players spend much of their time forming and betraying alliances with other players and forming beneficial strategies. The absence of dice and other gaming elements that produce the random effects that I love did not exist here and I was left craving the wonderful world of chance. In this scenario, I had no chance...I was screwed.

We played until we were tired and everyone was ready to quit, which was about three hours later. Despite causing L's dad to throw out the f-word in frustration because I, too, was frustrated at the lack of "game" involved, we all left in good spirits and with harmony restored. As we were leaving, L's mom appears and with a sly I-told-you-so smile says, "That is exactly why I refuse to play."  It isn't a horrible game and for those who love it, more power to you. For me, it was like being sentenced to solitary confinement with non-stop C-SPAN audio piped-in to further the punishment.

This, though, is the season of giving, of comfort and joy - not pain and suffering. To assist in this effort we would again be taking part in Traffic Panther Gary's event: the 5th Annual Shalom 5K - an effort to collect food and funds for the Shalom Pantry Mission and Shalom U.M.C. General Fund. Last year, this is where I was beaten by Jailen, the 13-year-old dynamo. Maybe this year, I could have his number since he took my mine...chewed it up...and promptly spit it out somewhere in Fairfield County.

**We back EVERY pair with 
FREE Replacements if Lost or Broken**
**Each order also secures 11 meals 
to fight hunger through 


Get a discount on your next pair of @shadyrays, Next Generation Shades, by using my promo code: "Simpson"  https://shadyrays.com/  Check them out, I have the X Series - Infrared Ice Polarized

   
                                   Live Hard. We Got You.

Just like the year before, the route would start at about Bloom-Carroll High School and follow Plum Rd NW for about a mile and half before a return trip along the same path. And just like the last two events, L would also be taking part. This year's event had a raffle for a variety of prizes, including a prize for the largest team - the winning team garnered a gift card to BrewDog USA (a mere 20 miles away). As a result, nearly every member of the Traffic Panthers would join in the fun.

A simple out & back along Plum Road NW, just off of
U.S. Route 33 East - northwest of Lancaster.
This day was about 40 degrees and overcast and just as we left to make our way there, the sky opened up. It danced between a drizzle and a downpour the entire trip. The rest of the day would be filled with showers of some sort. As we were getting our race packets, Traffic Panther/Race Director Gary says, "There's going to be some fast guys here today." Apparently a few of his Columbus Running Company friends and running mates would be joining in on the wet day.

Before too long the vast majority of the Traffic Panthers (and a few honorary TP'ers) gathered for a group picture. With fourteen of us on hand, we did end up winning the $25 gift card to BrewDog USA. I had to laugh as the Columbus Running Company members arrived. I have competed with all of them for over 2 1/2 years and follow most of them on Strava. I don't know any of them personally, but we know each other well through race results. This day did have a missing piece, Jailen was not at this year's race. It was a rainy day, but I suspect he was wiping the floor with opponents at a basketball game somewhere - instead of using me to street sweep our race route.

The start - I'm in the green with the orange hat on the right
For L, she wanted to see if she could match her Thanksgiving Day 5k to this slightly more elevated one. With the added treat of rain, it would be a great test for her. At the gun, it was a familiar sight as I'm among all the Columbus Running Company members. Three drift in front and I follow close behind as a steady incline begins. Slowly those three drift further in front and at the mile marker I'm at 5:57 - not all that slow, but also not all that fast.

The route flattens out a bit with slight downhill, but then another incline begins. At this point the three in front are far enough that catching them probably will not happen, but using them to fuel what feels like a lackluster pace for me is working. Finally reaching the turn around, it was nice to see a decent decline ahead. Here I'm well ahead of those behind me and not all that close to those in front. Here I'm hoping I can use my momentum to my advantage.

Passing L and the Traffic Panthers on the return trip added some highlights to the wet December run. My second mile comes in at 6:22, a good bit slower than the first mile but also much more up hill than the first 5,280 feet. I don't lose any ground, though I'm not gaining either. I'm content with pumping my arms and pushing leg turnover to see how much of the rain I can outrun. The third mile is near identical as the first (5:56) and as I glide into the race shoot and stop my watch, I find a time of 18:35. A little slower than the Thanksgiving Race the week before and slower than my time at last year's race, but I will take fourth place. I shake my head and tell myself I should have stayed with the three in front a little long, but nevertheless.

This day's team Traffic Panthers
Trudging in the rain over to finisher's food tent, I find the three CRC guys I finished behind - John, Seth and Tim. "Hey, we follow each other on Strava, but we've never met. I'm Seth", one of them says while sticking his hand out to greet me.

I follow his gesture, "Oh, I know who you are and nice to meet you!"
     "I think you beat me at the CRC Mile Dash?", says Seth.
     "And you beat me at the Blazin' Five Miler"
"Yeah, we ran together for the first 3 miles"
     "We did and as a matter of fact I know all three of you," I say jokingly, " though I'm used to seeing you guys from behind."

It is quite funny if you take a look at the results of those two races and others, those three and I (along with Paul who finished behind me on this day) are typically in same area of one another. I then head back to the road to see the rest of the Traffic Panthers and L make their way in. Even with the rain, L finishes 18th in 24:44, a good six seconds faster than the week before.

Sunday December fun day!

Now it is really starting to get cold and before all of us call it a day, I find out I have won one of the door prizes. I take home an 18 pack of 12 oz Gatorades and a Wise Auto Care & Cycle Center t-shirt, sweet! Since it was a rather ugly day and everyone wanted to head home, we decided to hold off on using the BrewDog USA gift card for another time. At home, I find Maker's Mark has sent me my yearly ambassador's holiday-themed gift. It is a pair of socks with images of Maker's Mark bottles all over them. I was impressed, they fit well!

The next day, Sunday, was nearly all sunshine and over 60 degrees. A quick spring break, if you will, before winter officially sets in. The weekend concluded with L and I decorating the place for Christmas and some holiday cookie manufacturing before the start of the last work month of year.

We have begun the dark running season of cold, snow and ice. These are the days where even the most grizzled running veteran can have trouble finding the motivation to brave the initial frigid blast, though once you get through it you are home free. For me motivation can be found with simple things like a reward for braving the elements, something waiting on you upon your return. It is a way to give yourself a break, because we all need something - now and then - to help take the pressure off...


I’m trapped and my back's up against the wall
I see no solution or exit out
I'm grinding it out, no one can see
The pressure's growing exponentially

I'm trying to keep up to speed with you
Your lane changing is oscillating me
I'm hitting the ground and I'm sprinting
I'm falling behind now I'm tuning out

Pressure building
Pressure building

Don't push me
Don't push me
Let me get off the ground
To you I'm no longer bound
Don't stop me
Don't choke me
I need you out of my head
You've got me close to the edge

I'm feeling the pressure, I can't break out
No one can hear me scream and shout
Get out of my face, out of my mind
I see your corruption, I'm not blind
I'll carry the burden and take the strain
And when I am done I will make you pay

Pressure building

Don't push me
Don't push me
Let me get off the ground
To you I'm no longer bound
Don't curb me
Don't thwart me
I need you out of my head
You've got me close to the edge

Don't push me
Don't push me
Let me get off the ground
To you I'm no longer bound
Don't stop me
Don't block me
I need you out of my head
You've got me close to the edge

Images of the wet weekend

Finishing

L...finishing
Traffic Panther Mark, myself and Traffic Panther Kevin
waiting for the others...and getting soaked.
My raffle prizes...and Whiskey
chewing on the t-shirt tag
My Christmas cookie work.
L's Christmas cookie work
The Maker's Mark socks
Not exactly Griswold-like, but it will do
Proof (Hehehe...get it!), Marker's Mark sent me
socks.